Automobile industry has been one which has been the long time patron for new technologies. I would say they were the pioners in using RIA solutions.
Volkswagen Used car locator is one such example. I would not rate it high on innovation as we come across such sites by the dozens now. However i would rate it high on the simplicity and neatness of the application.
Highlights of this application are good Information Architecture, highest degree of task optimization and content level navigation.
Check out - http://www.volkswagen.co.uk/used/search
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